PAID MANAGEMENT

Want to get your business in-front off your customers?

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PAID ADVERTISEMENT

When trying to make an impact in the competitive Balinese market, the key is to ‘EXECUTE’ and do it better than all your competitors and integrate all your advertising channels.

There is a growing influx of tourists which means there will be more and more competition and ensuring that your business can be found, is vital!

Anyone can place an add but the real key is to capture ‘Intent’ of your audience and combining cross channel promotion to drive awareness and results.

WHAT CHANNELS?

INSTAGRAM

We all know the importance Instagram plays on the entire Bali traveller economy. With the right Instagram AD, you can make a dramatic influence over your overall revenue.

We work with you to ensure we have the best content, for IG and place ads targetting the right audiences.

We have developed a simple Instagram approach that has increased overall exposure for some clients by 150%.

- Relevance

We ensure that the type of AD is relevant to the audience we are advertising against. If we want to target travellers.. We make sure we match up our content to appeal to those audiences.

- Value

What is the value of an impression to a sale. We have seen it countless times where people say that Instagram is not working for them, but little did they actually understand the true impact.
We look at what your reach does over a 3-12 month window and determine exactly what an expected ROI can be.

- Variety

Instagram stories, Square, reviews etc. there are so many ways to market through Instagram and we, through split testing determine exactly how we market to them, with what content, in what format.

TRIPADVISOR

The power-house of Bali’s tourism and one of the most viewed places for travel information across the Island. Not only is it vitally important that you are on Instagram but it also can be extremely beneficial to ensure that you are running ads against your competitors. For the Australian market, 3/4 tourists* have used Tripadvisor to make a decision on accommodation or activity or food and it is extremely likely that if you are not on the first few pages, you won’t be seen. Tripadvisor ads can also be an extremely effective way to enhance getting more and more reviews and the better value/volume of reviews, the higher the chance your customer will choose you over a competitor.

FACEBOOK

Might be the oldie but still a goodie. Facebook is still a platform to be reckoned with and as it has a really high interaction rate for most ads. We have seen a really high ROI across ads for Bali, targetting travellers directly within the first 3 days of arriving. Facebook has also created some ‘Viral’ videos for some of our clients that have seen over 1million views. If you have any pools of data like emails, web traffic, following or anything that can be tracked, we can leverage it for social advertising to make our ads even more relevant. As we have been running ads for over 5 years, we have access to our own audiences that is one of the biggest value ads we can bring. We can leverage historical data to make the even smaller business have access to really key audiences. We store all our Data safely and do NOT share other business Data. Things we aim to do – Track your ROI – Online and Offline – CPM Factor advertising (Aim around $1-2) – Full audience report

GOOGLE SUITE

One of the most valuable platforms that go without saying!

You can directly place your ad, relevant to the search of your customer and ensure that your business is at the forefront.

The challenge with Ads is competing with the ‘Big Boys’ like Expedia etc. so if we try to position our ads in place #1, the cost will be dramatically high.

We have AI systems that ensure we place ads in position #2 which reduces costs by almost half, with similar impressions and only a 10% reduction in CTR.

In summary, AI that bids in real-time to ensure that we do not waste senseless money on competing with enterprise businesses and the ability to run ads on teh entire Google Suite – Youtube, Maps, GDN and Ads.

CROSS-CHANNEL ADS

The skill of placing effective ads is to take each channel individually and use cross channel promotion to enhance customer experience and conversions.

| Link clicks get re-marketed with social ads. |

| Web traffic gets DSA (Dynamic Search Ads) and Social remarketing |

With understanding each advertising pathway, we will work to find the pathway of advertising that creates the lowest path to conversion. We have we

PRICING
We work on an 'Integrated pricing' approach. We do make sure that we only charge you for the services that will drive results and after our initial consulting session, we determine exactly what those services are.
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Louis Bali was born to make sure that we can bring international skills, to local businesses. We want to be an Anti agency and deliver results with complete transparency and openness if there is at any point, any issues, we will endeavour to ensure our service overcomes any obstacles.

We are your marketing team.

Founder
www.christoswanepoel.com